Plaid Swan
Plaid Swan is a female-owned marketing communications firm with offices at 425 2nd Street SE in Cedar Rapids and in Dubuque, led by principals Betsy McCloskey and Vicki Dirksen. Expertise.com describes its PR services as media relations, content management, crisis communications, event planning and internal communications, delivered alongside media planning and buying. Its client logos include the Hoover Presidential Foundation, Collins Community Credit Union, Loras College and several tourism and gaming operators, and Clutch records a 2011 founding with 10-49 staff. Nobody pays to be ranked.
Why it’s hereThe only firm on the Cedar Rapids and Dubuque PR rankings with offices in both cities and a published client list of more than 40 regional organisations. Number 12 of the PR firms in Iowa.
Who leads itBetsy McCloskey, Principal/Partner.
Estimated: $3,000–$8,000/mo, typical for Iowa PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forEastern Iowa nonprofits, colleges, credit unions and foundations, such as Loras College and the Hoover Presidential Foundation, that want PR, campaign planning and media buying from a two-partner firm.
- Based in
- Cedar Rapids, IA
- Founded
- 2011
- Team size
- 11–50 people
- Led by
- Betsy McCloskey, Principal/Partner
- Known for
- public relations · media planning and buying · crisis communications · tourism and gaming marketing · internal communications
- Named clients
- Hoover Presidential Foundation, Collins Community Credit Union, Loras College, Dubuque Symphony Orchestra League, Chestnut Mountain Resort, Catfish Bend Casino, Grand Harbor Resort
- Best for
- Eastern Iowa nonprofits, colleges, credit unions and foundations, such as Loras College and the Hoover Presidential Foundation, that want PR, campaign planning and media buying from a two-partner firm.
- Estimated cost
Estimated: $3,000–$8,000/mo, typical for Iowa PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- (563) 556-1633 ext. 2
Sources plaidswan.com, expertise.com, clutch.co · LinkedIn ↗
Also based in Cedar Rapids
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